Matt Clough

I'm a content marketing manager.

SEO, content marketing, branding

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The Next Web

Stop messing up your SEO and do these things instead

Stop messing up your SEO and do these things instea...

The Content Strategist

6 Emotions That Will Make or Break Your Content Strategy

6 Emotions That Will Make or Break Your Content Str...

econsultancy.com

Nine startups that could revolutionise your ecommerce efforts

The startup landscape is currently overflowing with innovation, providing lots of exciting new marketing tech for ecommerce sites to work with.

Ss dublin ireland article
marketingland.com

Are Ad Blockers Killing The Digital Economy? Views From Web Summit

At the Web Summit conference in Dublin, industry experts discuss the rise of ad blockers and how marketers should respond. Columnist Matt Clough is on hand to bring you all the details....

Web summit1 1920 article
marketingland.com

Creating The Ideal Creative Atmosphere: Lessons From Web Summit

Is an influx of data clouding our creativity? At the 2015 Web Summit conference, contributor Matt Clough shares ideas on the topic from expert speakers, who also explore how marketers must adapt in the digital age....

Google manchester ss 1920 article
Search Engine Land

Lessons From Google@Manchester: You Don’t Need To Be Big To Be Best

Two talks at the annual Google@Manchester conference in the UK this week revealed the light at the end of the tunnel for SMEs everywhere....

Google manchester ss 1920 article
Search Engine Land

Technology, Complacency, Innovation & Ad Targeting: Key Takeaways From Google@Manchester

Contributor Matt Clough shares inspirational and insightful details from the Google@Manchester event in the UK this week....

econsultancy.com

Is John Lewis playing with fire with its annual Christmas advert?

The annual unveiling of John Lewis’s Christmas advert is upon us and, as has been the case for the past few years, the levels of anticipation and excitement are more than most brands would dare dream of....

econsultancy.com

How to build a brand online: Tips from Kickstarter, Zalando & more

With social media, mobile devices and the internet in general growing more pervasive and integral to life every passing day, ecommerce brands are faced with a situation befitting that of a greek tragedy....